Monday, 26 May 2014

Volkswagen to Realign Production to Emphasis on Export


Volkswagen Group now focus more on Indian subsidy to achieve its global goals. The Volkswagen will now also rework its future production plant for Indian subsidiary. The company will focus more no localization and brand building, improving sales and services and new product launches.

 
 Our one of the previous article has stated that, the company is now looking forward to achieve 90% localization in production of car prevailing in the Indian market.

Mr. Mahesh Kodumudi, MD Volkswagen India said that “India is one of the most discussed countries at the headquarters, but being part of a behemoth it takes a little longer to decide on strategy. India is a very difficult market; it takes some soaking period. The company has learnt a lot in the past few years.”

 He added that “India will be one of the strategic markets for us to support our global ambitions” and “India is on course to become the third-largest market for passenger cars and utility vehicles by 2020, he added. The German carmaker plans to roll out 200,000 units from its Chakan plant by 2017-18, up 100% from now.”

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