Tata Motor has been struggling for pretty long time and it has lost its second position to Hyundai for years now, and recently Honda took over for number three in the industry in terms of sales volumes. The company has tried new models and upgraded models, but sales remain in downturn position.
Now, the company is looking forward to get back to its position among top auto players in the industry. The company is working hard to strengthen its production capability, design capability and new product innovations. The board of the company has its already approved plan of new launch till 2020. According to this plan, company doesn’t want relay on conventional fuel options any more. This new plan also includes new launches with hybrids, electric options and other fuel technologies.
The company has learnt a lot from the recent few years and now it is preparing for huge ahead. Tata Motors President for Passenger Vehicles Business Unit Mr. RanjitYadav said that “There is no fun in being less than the best, Tata Motors is a volume player. For us to grow and flourish, we have to be a significant scale payer... We are here to play a big game and not a niche game.”
Tata Motors have now introduce new initiative called “New Product Introduction (NPI)”. The company will envisions the product introduction, types of product, requirement of the market, all under the one name. The company will have hybrid and electric vehicle in the market by 2017 and alternate fuel option car by 2020.
Lastly Mr. Yadav said that “We have now put an extremely structured way of working for realising new vehicles to ensure that everything is done the right way at the right time. NPI Gen3 is a huge system process structure that we are putting in place, which will help us realise a new vehicle every year as we go forward.”
No comments:
Post a Comment