Monday, 28 April 2014

Nissan Unveils Lannia Concept & Launches Nismoat Beijing Motor Show

Nissan, putting itself more aggressive unveils new concept car “Lannia”. The car carries very sharp design which appeal to contemporary “post 80s” Chinese. The design of the car emphasized with huge curves all the way around the car, which gives its flunky look and un-precedent attraction.

Mr. Andy Palmer, Chief Planning Officer, “Lannia Concept joins our growing family of China-focused models, It was designed by Chinese, built by Chinese for the Chinese people, and ultimately, for the world.”

The car is positioned as a “sedan theory-breaker,” The Linnia concept is the result of strong collaboration between Nissan Design China in Beijing the Nissan Global Design Center. The Linnia is first intend to sell in Chinese market and then it will focus on the world market.

The second car which is launched by the company is NISMO brand. The car is launched at global platform, and will make its official debut in China with the launch of GT-R Nismo and 370Z Nismo versions.

Palmer said, "We are very excited about the arrival of NISMO in China. Running one of the world's premiere motorsports organizations, NISMO embodies Nissan's motorsports heritage of passionately pursuing victory through continuous improvements in engineering. It goes without saying that to achieve such results, NISMO has been, and will continue to be, at the forefront of innovation, technology, safety and quality, which transcends across all Nissan products. Entering the Chinese market is an important milestone for NISMO as it continues its aggressive journey to expand its presence beyond the racetrack to key markets around the world."

No comments:

Post a Comment