India going more and more competitive market for luxury car makers, it is growing at steady growth rate despite slowdown in sales of medium and low end cars and tough economic condition. All the major luxury car makers are now making their strategy to bite maximum possible from the market. At this juncture, BMW relays on putting more ultra-cars in Indian market and keep its competitive edge consistent.
Last week, the company introduce M6 Gran Coupe, a four-door sports car priced at Rs. 1.75 crore (ex-showroom, Delhi). Next, Company is thinking of bringing its super hybrid BMW i8 in the Indian market. This BMW i8 may come to India by the end of 2014.
Mr. Philipp von Sahr, taking about his strategy told PTI that “although the company plans to introduce four models this year, the focus on ultra high-end models made sense, considering the tough market conditions.”
He said “We are also concentrating really on the high-end cars...It is important in difficult economic situation to focus on such cars and invest on the marketing of such cars because there you can get some money and for that we are here.”
While disclosing their strategy on Indian market he said “We were focusing for the past few years on volume growth and now we have a certain size and now we are looking to be really profitable in this emerging market which has some economic problems but here we have to focus on our own strength.”
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