Indian Auto Major, Tata Motor has seen continues decline in its sales, market share is declining, people are moving ahead with Tata brands and more importantly players like Hyundai and Honda has over taken Tata in sales numbers.
The company is required work on building and refreshing its brand name but now time has moved ahead that already and the company seem to be understood it well. They are not leaving any point that increase consumer interaction and communication.
Currently, Tata Motors has tied up with eBay India to sell its branded merchandise of its sports utility vehicle Tata Safari Storme online. The company wants more and more engagement with customers. Commenting on the news Mr. DelnaAvari, Marketing Communication Head, Tata Motors said that “We at Tata Motors, through our association with eBay India, will sell branded Safari Storme merchandise on our brand store on the eBay India site.”
The decision of adding Safari Merchandise online after the success of Tata Nano store in the eBay India. Now company will add one more product to the portfolio hoping for more convenient to its online customers.
Now, being online Tata Safari Merchandise can be ordered from any cities, towns of villages but lack of infrastructure will restrict consumer base up to cities and towns only. The online brands will include key-chains, trekking bags, t-shirt, camping swiss knives, magnetic compass etc.
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