Nissan India had
a strategic partnership with Hover Automotive India Ltd, who was responsible
for carrying out sales and marketing activity for Nissan brands. The company had this ties from 2008 to
February this year, during the period Nissan has gained significant grip on the market. In February, Nissan made sudden announcement
terminating the contract with Hover Automotive and will sales and marketing
activities by themselves.
Now, after 3
months of end of tie, the company has inaugurated new headquarter that will
take care of sales and marketing activity of the Nissan brands. It
was inaugurated by Mr. Takashi Hata, Senior VP, Nissan Motor Co. Ltd and
Chairman of Nissan Africa, Middle East and India region.
At the occasion
Mr. KenichiroYomura, President, Nissan India
Operation said, “We have implemented significant improvements to our business
structure in India. As a result, Nissan Motor India Private Ltd has assumed
full responsibility for the sales, marketing and distribution of all Nissan and
Datsun-branded vehicles and parts in India. The inauguration of our sales and
marketing headquarters in Mumbai is a key step to help expand our reach and
visibility to our customers in this very important growth market.”
The company’s
main corporate headquarter is based in Chennai, and Mumbai’s new headquarter
will be second biggest in the India for the company.
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