Japanese car maker Nissan Motors on Wednesday launched its low-cost DatsunGo brand in India by rolling out its GO hatchback at an aggressive price to revive its fortunes after a tough year.
Priced aggressively at Rs 3.12 lakh onwards, the GO will challenge Maruti Alto and Hyundai Eon at the entry level segment with a bigger 1,200-cc engine, more cabin space and superior mileage.
Nissan's sales declined 10% year-onyear to 31,309 cars in the first 11 months of the current fiscal. The company expects DatsunGo to help it make a comeback by generating a third of its future sales.
GO will be followed by a bigger wagon, GO+, later this year. With its aggressive pricing, GO is targeting first-time car buyers who account for around 40% of passenger car sales in the country.
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