Tata Motor launches Ring tone for Zest and Bolt

Tata Motors two car debuted in Auto Expo 2014, a company expect a lot from these car to do in the market. While looking at its strategy, the makers don’t want to let go any corner of people’s mind. Tata Zest which is sub 4-meter sedan and Bolt a hatch back from the company.

Now company has launched ring tones for the car that will attract the people. According to company spoke person, “Tata Motors the Zest signifies enthusiasm for life owing to the energy it brings along with itself by providing a sense of excitement and anticipation. The power tune signifies vivaciousness and zestful energy.”

While on other hand “The Tata Bolt on the other hand signifies speed and the winning attitude of the car according to the carmaker. This go-getter attitude of the car is embodied in the ringtone of the Bolt.” Now for us, it’s time to see, how company is able to deliver the best from itself and please customers.

How MarutiCelerio is Succeeding in the Market

A successful car launch required a lot of care and right advertising and pushing a car into consumers mind with very right direction. But these things does not apply to Maruti Suzuki as it has successfully launched its small hatch back Celerio in the Market.



"Knowing through a survey is like kissing through an interpreter," says MayankPareek, COO (marketing & sales), Maruti Suzuki India. "I was tense as we launched in the midst of a full-blown slowdown," he remember.

Withing two months of launch, Celerio has booking of over 35000 units. But more exciting about this is that over 49 per cent of cars are gearless variant. In the month of March, Maruti posted 5.5% decline in the total sales, it sold 1,13,350 units as against the 1,19,937 units in the same period last year. The company’s mini segment sales declined 11 percent to 40,085 units as compared to 45,047 units.



 "Many urban households miss having a second car that can be used for errands when the family vehicle is unavailable," says SmithaSarmaRanganathan, a brand communication specialist who teaches marketing management at IBS Bangalore.

The main reason behind the success is considered to be understanding of socio economic strata among the society and changing demographic profile. The gearless variant has been a grand success which might be another point we must think upon. The people at lower economic strata find this automatic version an easiest and most comfortable one in their budget.

Audi sales up 8 %, sold 10126 units in FY 2013-14

The premium car market is growing rapidly, a simple indication of increase in disposable income of rich people. After 27% increase in Mercedes Benz sales in first quarter of this year, Audi also reported a significant increase of 8% in its sales, marking the sales of 10,126 units in 2013-14 compare to 9340 units in the previous year.

The company’s January-March period this year stood at 2740 units as compared to 2616 units in same period of previous year. "The double achievement of selling 10,000 units in a single financial year and calendar year validates the strength and stature that the brand has achieved in India," Audi India Head Joe King said in a statement.

In addition he also said that the "In line with our top-down strategy, we will be launching the next big Audi - Audi A3 Sedan later this year. Globally, the Audi A3 has been a great success and I feel that it is just the right product for the Indian market and will further delight customers across the country," King said.

Used cars in Surat

Why Should I Buy Used Car ? 

Quality. Everybody wants it. But how do you get it in a car without having to pay more money.

Price. These cars are available in lowest and affordable price that suits for middle class peoples.

The change in the global automotive sector influences the demands of vehicles is increased from the next 5 years results shows. Multinationals companies are taking actions to improve quality and efficiency, Automotive companies that operating India are taking advantage of the current downturn to improve the quality of their new and old models which is huge demands in the market.

The time is very near when the India would be the biggest global production and exporter hub, Many Multinational companies are working hardly to achieve their target.

Now's the time to start asking around to the family and friends to what model new or old used cars they are using and experienced the luxuries car driving. Consumer reports says everything about used cars, I would put their knowledge up against anybody who covers cars.

That's why I posted an article about Used cars in Surat. No other organization does a better job evaluating new cars than Consumer reports. Consumer reports outlines their experience and views as per their expectation and experienced.

Online players are – carworld1.com, cardekho.com, cartrade.com, olx.in, etc.

My personal 100% satisfaction guarantee to you.We would recommend you to to buy a new used cars that are easily available at on-line channel now. Better to have go for this now. Getting used cars is not bad India now, every day you are getting very fresh inventory reports that would make any scene to you to get the deal done within time.

BMW to focus on High-end Models in India, i8 may come to India by 2014

India going more and more competitive market for luxury car makers, it is growing at steady growth rate despite slowdown in sales of medium and low end cars and tough economic condition. All the major luxury car makers are now making their strategy to bite maximum possible from the market. At this juncture, BMW relays on putting more ultra-cars in Indian market and keep its competitive edge consistent.

Last week, the company introduce M6 Gran Coupe, a four-door sports car priced at Rs. 1.75 crore (ex-showroom, Delhi). Next, Company is thinking of bringing its super hybrid BMW i8 in the Indian market. This BMW i8 may come to India by the end of 2014.

Mr. Philipp von Sahr, taking about his strategy told PTI that “although the company plans to introduce four models this year, the focus on ultra high-end models made sense, considering the tough market conditions.”

He said “We are also concentrating really on the high-end cars...It is important in difficult economic situation to focus on such cars and invest on the marketing of such cars because there you can get some money and for that we are here.”

While disclosing their strategy on Indian market he said “We were focusing for the past few years on volume growth and now we have a certain size and now we are looking to be really profitable in this emerging market which has some economic problems but here we have to focus on our own strength.”

Ford Revealed 2015 Ford Focus

Ford Motors having significant market share in world auto market. It is among top 5 auto makers. The company is known for its best interior cars and unique driving experience. Now the auto maker is coming up with the all-new refreshed 2015 Ford Focus.

The car is officially revealed before its public debut at New York Auto Show. The car gets hexagonal Aston Martin based front grille, adding further it has redesigned front bumper and stylish front and rear headlights. There are still some changes at the rear side but still exterior does not have significant changes from previous one.

The car will be available in 4.2 or 8 inch screen option, voice command system, updated Sync as a driver’s assistance system. The car is much more comfortable and has pleasure some driving experience as it has new heated steering wheels and comfortable front and rear seats.

This time company seems to be more focused on safety features to lead over the competitors, the car is loaded with rear-view camera, the line-keeping assistance, blind –spot detection etc.

Now, most importantly the car is loaded with newly designed 3 cylinder, 1.0-litre EcoBoost engine, which enable the maximum power of 123 hp and 125lb-ft of the torque. The car is little disappointing with its mileage capacity and engine capability in comparison to body of the car.

Maruti May Recall 1 Lac Cars

India’s largest car maker by number of cars produced Maruti Suzuki, may recall about 1 lac units of its flagship car hatchback Swift and compact sedan Swift Dzire. The company found problem of a loose fitting of fuel cap. The 1 lac car includes second generation models of Swift and Dzire, out of them some of the cars are already sold to customers, some are there with dealers holding and some of them are part of inventory.

This defects in fuel cap may result in more loss of fuel due to evaporation and odour leaking into the cabin. The company has yet not confirmed the recall before investigating the matter and arriving at decision. One of the senior executive confirmed that “there is a defect”.

The company dealers confirmed that it would be avoiding the deliveries for the time being but its not undertaking any mandatory checks or repairs in vehicle already sold to customers.

So far it is not mandatory for automakers to recall cars because of safety or engineering defects, but the government is in process of making this mandatory.